We came across something interesting related to music piracy. A recent report from Norway has shown that music piracy in that country has fully collapsed. For the most part, residents now enjoy music legally by making heavy use of streaming services.
A survey done earlier this year by the music industry asked Norwegian consumers under 30 how they obtain their music. More specifically, it also inquired if they do so via illegal downloads. The study indicated the number of people that obtain illegal content has dropped considerably.
This survey was last done five years ago. Over that period, the percentage of people that have openly admitted to illegally downloading music has dropped from 80% to a staggering 4%. Even more surprising was the fact that less than 1% of survey respondents said pirated content was their primary source of music.
To put it another way and re-iterate this unbelievable result, in the past five, Norway has all but eradicated unlawful music file-sharing.
To many, these numbers are apparently not surprising. For many years, Norway has been hard at work to reduce the number of its citizens that engage in online piracy. As early as 2013, a significant downward trend was already beginning to take shape.
So how is Norway able to accomplish something that many other countries struggle with? The answer is quite simple. Instead of buying music, the vast majority of Norwegians use streaming services.
Digital music has always been dominant in Norway, and these days, that is not unusual. It is, however, the popularity of streaming that appears to have had the biggest effect on reducing piracy.
In Norway, between the years of 2012 and 2013, revenue from streaming services has increased by close to 60%. Streaming also accounts for 65% of that country’s music market. That is a significant difference when compared to the rest of the world where streaming services are responsible for only 27% of digital music income.
It all boils down to accessibility and user-friendliness. Services like Spotify and Tidal have become much easier to use than most illegal platforms.
Music piracy in Norway is now so infrequent that authorities hardly have to do anything about it. When compared to markets like the UK or the US, the crackdown on illegal file sharing is almost non-existent. Norway’s internet service providers do not feel the need to block any piracy sites, and not a single person has bee prosecuted in the country for illegally downloaded music. We certainly hope this continues and ultimately spreads worldwide.